A business environment refers mainly to the surrounding of your business. It refers to those aspects that lie outside your online home business but which impact substantially on your business operations. For instance, people who buy your products or services lie outside your business. They greatly affect your business operations because their decision to buy or not to buy from you impact greatly on the success of your business. You can only make money online if you have targeted consumers.
Changes in the business environment affect either positively or negatively your online home business. It’s therefore important for you as an online marketer to be knowledgeable all the time about the environment in which you operate. You can do this through conducting online surveys, observing critically the trends of your business, asking questions and visiting places where you can get useful information about the environment in which you operate.
One day I went to one of the marketing forums and asked the forum members to comment on one of my websites that I had just redesigned and uploaded. I was surprised by the comments I received, the majority of which pointed out that the design was horrible. Surprisingly, when I was designing the site, I thought I had given it a very good design that would enable me to take my online business to another level. But the comments I received revealed to me that I couldn’t make any money due to a very poor design. I received good comments on what to do to improve it.
The above revelation is an example of how what you can do to find out those aspects outside your business that affect greatly the success of your business.
I would like to imagine what would happen to you if you were living alone in this world. Obviously, you would have nobody to speak to and this would present a very difficult situation for you. Many times, we want to speak to someone about our plans or to seek advice from them. But this would completely be impossible in a world without other people. Being surrounded by people creates wonderful opportunities for us to become better because we learn from them. As an online marketer, you have to surround yourself with people from whom you can learn to improve your online home business.
However, it’s also possible that we can get into contact with certain people who bring us down and create challenges for us. Using the same example above, I received many blanket and discouraging comments like “stop designing, you will never make money with your poor web designing skills”. But I also received comments that brought out the real issues and guided me on what exactly needed to be done to improve my website. As success-conscious business persons, we have to endeavor to look out for those who improve us and avoid or ignore those who want to drag us down.
Your business environment is not only composed of people. One thing you should know is that there is no business that can operate alone, just like people. Competitors will always be there as long as you continue to operate your business. The government in your respective country will continue to set new rules and regulations governing the way business is done. Google and other search engines will continue to make changes that may affect you either positively or negatively.
Bearing in mind all the above factors and many others that I have not mentioned, it would be unintelligent for a business person not to understand the business environment in which he/she operates because it keeps presenting new situations, new opportunities and new challenges that can either boost your online home business or make it difficult for you to continue operating.
Business environment therefore refers to all factors that are external and beyond the control of the business owner and the business he/she operates. These factors may include legal and political aspects, physical, social and economic aspects, national and international policies. Do you keep yourself updated with the changes in the environment in which you operate?
If you don’t, you may be thinking you are in a comfort zone when things are going bad for you. It’s upon that understanding that I appeal to you to always think about knowing very well the business environment in which you operate in order to position yourself well.